Insights
App Store Optimisation Services for Growing Businesses
App Store Optimisation services are the search marketing discipline for mobile — getting found in App Store and Google Play search for relevant queries, and converting browsers into installers when they land on the listing page. Coding Flex runs ASO programmes for B2B SaaS apps, consumer apps, fintech apps, healthcare apps, education apps and DTC ecommerce apps across iOS and Android. Every ASO engagement starts with a discovery audit: current keyword rankings across both platforms, listing page conversion analysis (impressions to installs), competitor positioning and creative comparison, ratings and reviews analysis, and localisation gap assessment for international markets. We return a written ASO strategy covering keyword targeting (matching search volume to competitive difficulty), listing copy optimisation (titles, subtitles, descriptions, promotional text), creative production (screenshots, preview videos, app icons), ratings and reviews strategy, and localisation plan. Execution includes keyword implementation across listing fields, screenshot redesign in Figma with A/B testing variants for App Store Connect and Play Console experiments, preview video production (script, storyboard, filming and editing), ratings prompt strategy with platform-compliant request flows, and review response templates for both positive and negative feedback. We run monthly A/B tests on screenshots and preview videos to compound conversion rate improvements. Localisation covers major markets — listing copy localised with native-language writers, screenshots redesigned with localised copy and culturally appropriate imagery, and per-market keyword research. Monthly reports track keyword rankings, impressions, installs, install conversion rate, ratings velocity, and competitor movement. We are honest about ASO limitations — without paid acquisition or strong organic install signal, ASO alone has a ceiling. We coordinate with paid acquisition teams where appropriate.
